Monday 9 January 2012

Fragmented market, lack of content copyright library Youku advantage no longer

Beginning of the year 2012, the domestic video site copyright structure has been set, showing a content market fragmented, characterized by equal shares of dysfunction.
The formation of a new pattern from the previous year to buy the copyright of the video game website. In the fourth quarter, Sohu video that has monopoly in 2012 hit 15 great drama, and other cooperation with Lions Gate Films, on the exclusive rights in the United States drama <Big Bang "," Nikita> and other popular operas; Tencent through Huayi Brothers to buy the shares, to buy hot theater, covering upstream, and <Temple 2> so hot drama performance was not out to buy soft; Fantastic Art Baidu back, although not the copyright on the action, but there is a strong flow backed by the guarantee; Tudou announced strategic cooperation with the music as to build up China's largest repository TV drama, claimed to have bought 70% of the repertoire in 2012, two more 13 year monopoly of the opening years of great TV drama, and simultaneous premiere TV domestic drama of 10,000 sets. For now, 12 years of copyright video content across the network has been divided and exhausted, reserve several giant battle, making the entire copyright fragmented market, equal shares of dysfunction.
Information from the reporter received a watch, 12 years the share of domestic drama, and music as the dominant potato, Sohu, Tencent second; Korean side, PPTV dominant, exclusive purchasing a KBS, MBC aired two Korean drama; PPS exclusive purchasing TVB, thriving on the Hong Kong drama; variety type, content-rich potatoes and PPTV; animation, the addition to a domestic hot potato, "Qin Shiming month", but also with TV Tokyo, the introduction such as "Naruto" and other Japanese animation; documentary, Fantastic Art, the largest force; and various American TV is evenly divided, have their own advantages. Frequent appearances in each of the same time, reporters surprised to discover that want to embrace who rely on financial strength of all copyright Youku is mediocre in these areas, no highlights, and Youku's main rival in the face, some of the new reserves is the copyright more than 10 times.
Or related to the recent Youku into the "Pirates of the broadcast door", and a domino-like chain crisis, a short time, Youku has been Huayi Brothers, Taiwan, CTI, Tudou, Tokyo, Japan Television, TV Plus network, Jiangsu TV, and Thunder, Sohu, excellent friends Bullock, cool 6 other companies complained that his piracy, "You Are the One", "Kang Xi Lai," "Naruto", "priceless" and other popular video Entertainment work violations, due to piracy, "You Are the One 2", the court Panpei Youku Huayi Brothers 19 million to create a record. For a time, after another infringement lawsuit to industry piracy Youku into the "culprits" position, so that it lost face, the brand image of a large loss, may lead to damage investor confidence and triggered a large number of advertisers withdrawals.
Reporters Login Youku found that piracy nearly a month of "Kangxi to the" has been removed, but, TV Tokyo and other Japanese anime of the appeal of the content is still updated, this may be due from the beginning of the fourth quarter and the lack of copyright libraries flow downward pressure. 2012, for Youku, the will to face even greater dangers copyright emptiness, which is so Jifengzhouyu all came, not from the pressure of cross-listing of the joy of God to their own past in the copyright market advantage has been dysfunction among themselves.
According to research firm ComScores latest key operational data of the video site Youku video in November fell 2 percent of the total chain, all the video coverage on the number of chain fell 6%. According to iResearch market research data show, Youku users browsing is being further reduced the share of long, Youku August 2010 market share of 40.7%, and a year later in August, then fell to 29.2%.

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