August 2011 began, I start doing "Tonight Hotel Deals", through the smart phone APP sell cheap hotel room the day sell the left (the hotel industry will be the only product?), Also counted as a mobile e-commerce. So that day Laoxing micro-Bo chat mobile e-commerce, I (@ Mars Xin Ren) also responded to a simple blending:
"Mobile Internet: 1. Anytime, anywhere -> new scenarios (for example, store scan code parity), delay of decision-making (check the map and then go to the ground and then set the hotel); 2-rich interaction: to see (scanning, AR), to listen to (Siri, Shazam), know the location (GPS, gyroscope), to touch (touch); 3 as unity: communications (phone number, microblogging), transactions (credit card, Paypal), and community (members, microblogging) "
140 words to say after the fact, it is difficult to make things clear, or more points to open a post to explain it.
The first feature is the mobile Internet, "anytime, anywhere", the network used in the past had to find a place to sit down and open the computer, now it is at any arbitrary position can be, thus creating a large number of new usage scenarios. For example, using a mobile phone parity in the supermarket, look at the restaurant with Comments APP recommended dishes, when the roadside emergency use Ohbaba APP inside to find the toilet recently, these scenarios are not in the desktop Internet is the norm.
Further, when the user used the "easy access to information anytime, anywhere" this matter, the user's behavior will be undergoing a fundamental change, "study" and "decision" of these two areas will be gradually pushed back. Such as the original check will be good at home, check the map your route, print out, and then go out, now it is directly on the car, enter the destination in the GPS and other navigation; now go to an attraction (such as Forbidden City) may be before the Internet to do homework, find out What point is the essence of how to arrange routes, the future is a direct download TouchChina guide APP, when approaching the place open look at the map and route recommendations, and then put on the headphones into the sights and listen to tour guides to explain it. Because "access to information at any time anyway," so "research" and "decisions" have become "do not worry." These behavior changes will create new opportunities and business models. To "Tonight Hotel Deals" for example, to sell the hotel at special day sell the remaining availability is a very old idea, but no one has really done it out. Why? In addition to last season because of poor business every day outside the hotel business in the day did not know he is good in the afternoon or evening to be able to figure out their own will not be wasted at the remaining availability. At this time the hotel is willing to sell these rooms cheaper, but where did the promotions go, who see it. Just hanging at the door, then walked into the store had no reason to pay full price for guests willing to White an advantage, on the web - if not the mobile internet - no sense, who would wait until after six o'clock that evening looking for a place to open their own PC looking for an apartment hotel that night set it. Only in the mobile Internet has made customers "anytime, anywhere access to information", and train everyone "to postpone decision-making" habits, the business model becomes possible.
The second feature is the "smart", the "smart" does not just mean Siri type of intelligence, but also refers to a sensor so rich "paying attention." We interact with the PC is very simple, with keyboard and mouse input, point output from the screen. In contrast, much smarter smart phones, it can see (camera), to listen to (microphone), to touch (touch screen), know where (GPS), know their direction (gyro), but also near-field interaction (NFC) ... ... In fact, although many features have on the PC (eg camera), but only when it is on a mobile device, we began to use natural way to use them. For instance, we can scan the bar code ("I look") and even shooting products (Amazon) to complete the input to find products without having trouble to find the product name keyboarding input; such as we hear good songs, the microphone can be directly facing the source, the phone will automatically help us to find this song based on melody (SHAZAM); such as come to a mall, the phone will automatically accept the location of shopping malls in different ultrasonic positioning information to give you the final draw your map in the mall , but also according to where ever you get bonus points for you (Shopkick); such as to a strange place, open the phone, to see what the map shows nearby hotels (hotel special tonight); such as facing a different phone direction, we can move forward in this direction would be to see which attractions and restaurants, from far, evaluation of how high (Hong Kong Tourism Board, Yelp); the NFC mobile phone advertising posted to the front of the business can look for coupons sign ( roadside) ... a lot of interaction is not PC Internet era, new opportunities are there.
The last feature is the "unified identity", our identity (as Li Yan of the points system, divided into natural identity, social status, transaction status, payment status) information could have been dispersed to different parts of the Internet evolved, the basic platform gradually perfect, the parts of a unified identity information together. For example, I bind in online banking in the mobile phone number and bank card, payment on time to verify the phone number directly deducting money from the bank card. For example, I APP in the middle of coupon card phone number and a binding membership clubs, direct authentication to verify the phone number into a discount. We will account for example the introduction of hire-purchase microblogging platform, according to the micro-Bo certification and history to decide what to give credit period and interest rates. Such as mobile phones to pay directly on behalf of our identity, we entered the store, the store will know where to deducting money on the card, do not ask us. A final example is Square Card Case, you can bind to the Square on the credit card, to the businesses directly through their mobile phone credit card payment on the Square (do not use each other's POS machines - the other side does not necessarily have POS machines). More powerful, if you are a consumer who shops too, that you then went to the store, store systems will automatically appear as your transaction information, you take things to the cashier, clerk than about photos, input amount, press the "debit" button to complete the transaction, no credit card. Unified identity for the mobile e-commerce will be relatively large, especially in the social status and payment status of the binding, not only solve part of the fraud, you can also create a more convenient transactions and payment. This is a new opportunity.
In general, these are what we see opportunity. These opportunities and can not immediately produce value, many changes may have to wait three to five years to see a clear trend. However, if you do not always slavishly follow and imitate, can now begin to consider and layout.
"Mobile Internet: 1. Anytime, anywhere -> new scenarios (for example, store scan code parity), delay of decision-making (check the map and then go to the ground and then set the hotel); 2-rich interaction: to see (scanning, AR), to listen to (Siri, Shazam), know the location (GPS, gyroscope), to touch (touch); 3 as unity: communications (phone number, microblogging), transactions (credit card, Paypal), and community (members, microblogging) "
140 words to say after the fact, it is difficult to make things clear, or more points to open a post to explain it.
The first feature is the mobile Internet, "anytime, anywhere", the network used in the past had to find a place to sit down and open the computer, now it is at any arbitrary position can be, thus creating a large number of new usage scenarios. For example, using a mobile phone parity in the supermarket, look at the restaurant with Comments APP recommended dishes, when the roadside emergency use Ohbaba APP inside to find the toilet recently, these scenarios are not in the desktop Internet is the norm.
Further, when the user used the "easy access to information anytime, anywhere" this matter, the user's behavior will be undergoing a fundamental change, "study" and "decision" of these two areas will be gradually pushed back. Such as the original check will be good at home, check the map your route, print out, and then go out, now it is directly on the car, enter the destination in the GPS and other navigation; now go to an attraction (such as Forbidden City) may be before the Internet to do homework, find out What point is the essence of how to arrange routes, the future is a direct download TouchChina guide APP, when approaching the place open look at the map and route recommendations, and then put on the headphones into the sights and listen to tour guides to explain it. Because "access to information at any time anyway," so "research" and "decisions" have become "do not worry." These behavior changes will create new opportunities and business models. To "Tonight Hotel Deals" for example, to sell the hotel at special day sell the remaining availability is a very old idea, but no one has really done it out. Why? In addition to last season because of poor business every day outside the hotel business in the day did not know he is good in the afternoon or evening to be able to figure out their own will not be wasted at the remaining availability. At this time the hotel is willing to sell these rooms cheaper, but where did the promotions go, who see it. Just hanging at the door, then walked into the store had no reason to pay full price for guests willing to White an advantage, on the web - if not the mobile internet - no sense, who would wait until after six o'clock that evening looking for a place to open their own PC looking for an apartment hotel that night set it. Only in the mobile Internet has made customers "anytime, anywhere access to information", and train everyone "to postpone decision-making" habits, the business model becomes possible.
The second feature is the "smart", the "smart" does not just mean Siri type of intelligence, but also refers to a sensor so rich "paying attention." We interact with the PC is very simple, with keyboard and mouse input, point output from the screen. In contrast, much smarter smart phones, it can see (camera), to listen to (microphone), to touch (touch screen), know where (GPS), know their direction (gyro), but also near-field interaction (NFC) ... ... In fact, although many features have on the PC (eg camera), but only when it is on a mobile device, we began to use natural way to use them. For instance, we can scan the bar code ("I look") and even shooting products (Amazon) to complete the input to find products without having trouble to find the product name keyboarding input; such as we hear good songs, the microphone can be directly facing the source, the phone will automatically help us to find this song based on melody (SHAZAM); such as come to a mall, the phone will automatically accept the location of shopping malls in different ultrasonic positioning information to give you the final draw your map in the mall , but also according to where ever you get bonus points for you (Shopkick); such as to a strange place, open the phone, to see what the map shows nearby hotels (hotel special tonight); such as facing a different phone direction, we can move forward in this direction would be to see which attractions and restaurants, from far, evaluation of how high (Hong Kong Tourism Board, Yelp); the NFC mobile phone advertising posted to the front of the business can look for coupons sign ( roadside) ... a lot of interaction is not PC Internet era, new opportunities are there.
The last feature is the "unified identity", our identity (as Li Yan of the points system, divided into natural identity, social status, transaction status, payment status) information could have been dispersed to different parts of the Internet evolved, the basic platform gradually perfect, the parts of a unified identity information together. For example, I bind in online banking in the mobile phone number and bank card, payment on time to verify the phone number directly deducting money from the bank card. For example, I APP in the middle of coupon card phone number and a binding membership clubs, direct authentication to verify the phone number into a discount. We will account for example the introduction of hire-purchase microblogging platform, according to the micro-Bo certification and history to decide what to give credit period and interest rates. Such as mobile phones to pay directly on behalf of our identity, we entered the store, the store will know where to deducting money on the card, do not ask us. A final example is Square Card Case, you can bind to the Square on the credit card, to the businesses directly through their mobile phone credit card payment on the Square (do not use each other's POS machines - the other side does not necessarily have POS machines). More powerful, if you are a consumer who shops too, that you then went to the store, store systems will automatically appear as your transaction information, you take things to the cashier, clerk than about photos, input amount, press the "debit" button to complete the transaction, no credit card. Unified identity for the mobile e-commerce will be relatively large, especially in the social status and payment status of the binding, not only solve part of the fraud, you can also create a more convenient transactions and payment. This is a new opportunity.
In general, these are what we see opportunity. These opportunities and can not immediately produce value, many changes may have to wait three to five years to see a clear trend. However, if you do not always slavishly follow and imitate, can now begin to consider and layout.
No comments:
Post a Comment