Introducing the SEM do quickly find the precise words of the ways to promote, have to say that what is under the SEM, SEM is the so-called search engine marketing, SEM refers specifically mentioned this in Baidu, Google and other search engines make money bid to promote marketing. Then, what we want to introduce clear is the key word, of course, said the key word here is specific to the keyword bid promotion. You are often dealing with friends and SEM, estimated to have very clear, also do not see more of the following personal interpretation of the plain.
I tried to use a more official to explain the concept of it, will come to the following concepts: words in the search engine do the bidding process is referred to in the promotion business to potential customers looking for words, phrases, sentences, and even symbols. In the search behavior is triggered, the search engine will automatically select their own system fit the needs of key words, and the corresponding advertising links displayed in the search results. Baidu bid to promote a simple take an example, then the words that you Baidu's Phoenix Nest system to submit those words, words, sentences. What you submit words, phrases, sentences, word in the Baidu search users, word, sentence, your ad will appear in the Baidu search results.
As users search advertising has become a habit, potential customers looking for products or services they need, when used in the search engines have been promoted. So, for a variety of products or services provided by the website, business, corporate and other groups, the words and really is an important part of business call. But then, select the keyword is not an easy task, taking into account the factors are many. For example, if you choose the keywords and their own site content to match, but also what kind of words such as more people search for it? Another example is the existence of a number of key words to influence potential customers' preferences on the same products, to stimulate new demand for these potential customers? So, you want to choose the right keywords, is an effort of will required. These, in the hope that a deeper understanding of when to do SEM, the importance of keyword selection. Next, I would search in the domestic market to dominant on the Baidu's Phoenix Nest, for example, explain how to find accurate and reasonable to promote keywords.
Baidu to do when the auction, in the case of promotion expenses abundant, are generally required to carry out in accordance with the principles of this six-word, that is, "any more words, put a good word." The so-called one more word, is presented and a lot of their products or services related keywords, so you can get more impressions, rapid increases in the amount of shows and consultation amount, then increase sales also goes without saying. The so-called "put a good word," is to try to select their own products and services provided by the vocabulary, that is to take into account a number of search terms in the search when the heart. For example if you are selling Nokia mobile phone, the user's search term is "Nokia 6131 how brush machine", since such a search, it shows that the user has purchased the Nokia 6131 mobile phone, so he purpose of the search to buy a new phone basically no possibility, and if you match a wide range, then your ad is basically to determine invalid clicks, and also a waste of advertising. Of course, if you in addition to expanding sales, as well as expanding awareness of the considerations, so choose words that are understandable. So, over this six-word is not necessarily appropriate everywhere, but also according to their financial strength and purpose of promotion to be considered.
But then, there are some good basic features of words, then all the better following said four SEM bid keywords.
First, let me first, is the "brand term." The word refers to the so-called brand strength of the brand can be expressed in the title word. Under normal circumstances, Internet users search for brand terms are very clear purpose with potential customers, and the "brand term" keyword selection is done when the SEM inside the critical lexicon. But there is little to note is that it is best not to use someone else's brand, the one the user is not your intention, the turnover rate is too low; second, easily lead to legal disputes. There is also little to note is that many sites, the user search, the natural position is the first of, and no one else bid on this word, you will not need to waste the advertising costs of the word the auction.
Then said the second category, is "the industry term", the word refers to the performance of the industry, the so-called industry specificity, where the product category the words to express. Words in this category may affect the potential customers for the tendency of similar products, also belonging to the company's potential choice vocabulary words lexicon.
Besides the third category is the "product terms", the so-called product term refers to the enterprises of the products, do not say the product times the performance of Internet users can search the most clear purpose, is an essential business vocabulary words in the lexicon. Such words may be the most immediate needs, and also most likely be your potential customers who search.
Concluded that the fourth category, is the "product consulting the word" term refers to the so-called product consulting consulting product terms, this category is generally close to the users vocabulary of spoken words, phrases. Consulting the word most often close to the needs of potential customers, and customers can easily affect the consumer decision-making, is the star enterprise keyword thesaurus term, such terms in the search for matching the right circumstances, is often the highest conversion rate .
I tried to use a more official to explain the concept of it, will come to the following concepts: words in the search engine do the bidding process is referred to in the promotion business to potential customers looking for words, phrases, sentences, and even symbols. In the search behavior is triggered, the search engine will automatically select their own system fit the needs of key words, and the corresponding advertising links displayed in the search results. Baidu bid to promote a simple take an example, then the words that you Baidu's Phoenix Nest system to submit those words, words, sentences. What you submit words, phrases, sentences, word in the Baidu search users, word, sentence, your ad will appear in the Baidu search results.
As users search advertising has become a habit, potential customers looking for products or services they need, when used in the search engines have been promoted. So, for a variety of products or services provided by the website, business, corporate and other groups, the words and really is an important part of business call. But then, select the keyword is not an easy task, taking into account the factors are many. For example, if you choose the keywords and their own site content to match, but also what kind of words such as more people search for it? Another example is the existence of a number of key words to influence potential customers' preferences on the same products, to stimulate new demand for these potential customers? So, you want to choose the right keywords, is an effort of will required. These, in the hope that a deeper understanding of when to do SEM, the importance of keyword selection. Next, I would search in the domestic market to dominant on the Baidu's Phoenix Nest, for example, explain how to find accurate and reasonable to promote keywords.
Baidu to do when the auction, in the case of promotion expenses abundant, are generally required to carry out in accordance with the principles of this six-word, that is, "any more words, put a good word." The so-called one more word, is presented and a lot of their products or services related keywords, so you can get more impressions, rapid increases in the amount of shows and consultation amount, then increase sales also goes without saying. The so-called "put a good word," is to try to select their own products and services provided by the vocabulary, that is to take into account a number of search terms in the search when the heart. For example if you are selling Nokia mobile phone, the user's search term is "Nokia 6131 how brush machine", since such a search, it shows that the user has purchased the Nokia 6131 mobile phone, so he purpose of the search to buy a new phone basically no possibility, and if you match a wide range, then your ad is basically to determine invalid clicks, and also a waste of advertising. Of course, if you in addition to expanding sales, as well as expanding awareness of the considerations, so choose words that are understandable. So, over this six-word is not necessarily appropriate everywhere, but also according to their financial strength and purpose of promotion to be considered.
But then, there are some good basic features of words, then all the better following said four SEM bid keywords.
First, let me first, is the "brand term." The word refers to the so-called brand strength of the brand can be expressed in the title word. Under normal circumstances, Internet users search for brand terms are very clear purpose with potential customers, and the "brand term" keyword selection is done when the SEM inside the critical lexicon. But there is little to note is that it is best not to use someone else's brand, the one the user is not your intention, the turnover rate is too low; second, easily lead to legal disputes. There is also little to note is that many sites, the user search, the natural position is the first of, and no one else bid on this word, you will not need to waste the advertising costs of the word the auction.
Then said the second category, is "the industry term", the word refers to the performance of the industry, the so-called industry specificity, where the product category the words to express. Words in this category may affect the potential customers for the tendency of similar products, also belonging to the company's potential choice vocabulary words lexicon.
Besides the third category is the "product terms", the so-called product term refers to the enterprises of the products, do not say the product times the performance of Internet users can search the most clear purpose, is an essential business vocabulary words in the lexicon. Such words may be the most immediate needs, and also most likely be your potential customers who search.
Concluded that the fourth category, is the "product consulting the word" term refers to the so-called product consulting consulting product terms, this category is generally close to the users vocabulary of spoken words, phrases. Consulting the word most often close to the needs of potential customers, and customers can easily affect the consumer decision-making, is the star enterprise keyword thesaurus term, such terms in the search for matching the right circumstances, is often the highest conversion rate .
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